Target Audience -

After doing a lot of research about music magazines, and their audiences, and how they cater to their audiences. I have found that even though a lot of the main music magazines tend to aim their product at a unisex audiences, however the majority of the ones I looked at had quite a masculine colour scheme and feel to it.

So I have decided to aim the magazine at the female audience, of the ages 25-35 (Approx).

To cater to this I am going to use a soft colour scheme (I looked on the Colour Lovers website, and found a couple of colour schemes which could work well for the magazine, I just need to decide more clearly which exact one I am going to use.

The content and artists that the magazine will feature will also be ones that females would be interested in.

I have also decided to give the magazine a vintage/shabby chic feel, as that is big trend at the moment. To portray this I am going to use vintage inspired fonts, and Polaroid style borders on some of the images. I think this could work really well, as it’s a little bit different to the kind of style used by some of the music magazines out there. 

I have also decided on the genre of pop - as it's quite a broad genre, so I will be able to be more flexible with the magazine.