Over the years magazine has become an ever popular way to
connect with audiences, with the purpose of educating and entertaining. There
are now many major magazine publishing companies (independent and conglomerate)
that create magazines with a plethora of genres, to cater for mass and niche
audiences.
One of the largest magazine publishing companies today, is
Bauer Media, which is owned by Bauer Media Group (which is Europe’s largest
privately owned publishing group). They publish and own over 300 magazines in
15 different countries.
This company owns magazines across a wide variety of genres,
including: Women’s Magazines (Grazia), Men’s Magazines (FHM, ZOO) and a variety
of more niche subjects like photography and gardening. They also produce many
music magazines, for example: Mojo, Q, and Kerrang!
What does Mojo, Q and Kerrang! offer?
Mojo has a website in which readers of the magazine can look
at, to find out more information. They also have a blog with lots of extra
content. A subscription service is also available, but only for print copies
(no digital subscriptions).
Q also has a website, where you can find out extra content,
sign up for their newsletter, or browse available tickets for upcoming music
events. They also offer a print only subscription service. However Q also has a
TV Channel.
Kerrang! is readily available through its website, twitter
or facebook. They also have a TV channel and radio show.
Another relatively large company s IPC Media, who like Bauer,
create a wide range of magazines, including well known and more obscure
magazines (Marie Claire, Pick Me Up!, Super Yacht World, and Decanter).
They
also own NME magazine.
NME has been published every week for 61 years. They connect with their readers via printed magazine
and their website (NME.com) which is the biggest standalone music magazine
website with over 7 million users each month. They offer a subscription service
for both print and digital editions.
Another publishing company is Future Plc (and their
headquarters are based in Bath).
They own a variety of magazines within the UK, in categories
of technology, creative, sports, entertainment, and music.
The music magazines they own include: Computer Music, Future
Music, Guitar Techniques, Guitarist, Rhythm, Metal Hammer, Classic Rock, and
Total Guitar. However they also publish Guitarist in Australia.
Pretty much all of these magazines have a print and digital
edition subscription service, accompanies by a website, and links via twitter
and facebook.
Future manages to sell over 2.2 million magazines each month
and they deliver over 100 digital editions.



No comments:
Post a Comment